India Fiji Business and Cultural Council
About Fiji
Fiji, an enchanting archipelago in the South Pacific, is a land of breathtaking beauty and rich
cultural heritage. Comprising over 300 islands, this tropical paradise is known for its pristine
beaches, lush rainforests, and vibrant marine life. The country’s stunning landscapes, from
crystal-clear lagoons to rugged mountains, make it a dream destination for travelers seeking
relaxation and adventure.
Strategically positioned in the Pacific, Fiji serves as a key hub connecting Australia, New Zealand,
and other Pacific nations. Its capital, Suva, is the political and economic center, while Nadi, home
to an international airport, welcomes visitors from around the world. Despite its relatively small
size, Fiji plays a significant role in regional diplomacy and trade, fostering strong ties with
neighboring countries.
Fiji’s governance operates within a parliamentary democracy, ensuring stability and representation
for its people. The nation embraces a multi-ethnic society, with Indigenous Fijians, Indo-Fijians,
and other communities coexisting harmoniously. This cultural diversity is reflected in the country’s
festivals, traditions, and daily life, creating a unique blend of customs and languages.
Economically, Fiji has evolved from an agriculture-based economy to a diversified market, with
tourism, sugar production, and manufacturing playing crucial roles. The tourism sector, in
particular, thrives on Fiji’s reputation for luxury resorts, eco-tourism, and world-class diving
spots. Additionally, the government actively promotes investment and infrastructure development,
ensuring sustainable growth and job opportunities for its citizens.
Fiji’s cultural vibrancy is evident in its music, dance, and arts. Traditional Meke performances,
showcasing rhythmic storytelling through dance and song, captivate audiences. The warmth and
hospitality of the Fijian people, expressed through their famous “Bula” greeting, make visitors feel
at home, strengthening bonds between locals and tourists.
Objectives
Business Council
To promote bilateral trade between India and Fiji To boost businesses of all the sectors, particularly MSMEs, and create business opportunities To promote businesses of all sizes across the two countries Establish business to business and people to people contact Create tie-ups amongst chambers of commerce and have businesspeople as part of this council.
Cultural Council
To promote cultures and exchange ideas and values through this council Facilitate cultural exchanges in the form of music, dance, history, artifacts, exhibitions, expos and even through online mediums Create opportunities for student exchanges, training and courses to promote cultural relations between India and Fiji To promote artists through shows, exhibitions, etc. either in person or through online mediums.
